Seoul has to be the most exciting city for beauty junkies to visit. There’s no city (that I know of) that’s as permeated with all things beauty like Seoul. I mean, there’s a whole neighbourhood dedicated to beauty shops! You’re also getting a hint about the general beauty-crazedness when you arrive at the airport – virtually every billboard was adverting cosmetics. Every. One. It’s very easy to get overwhelmed, so here’s my Seoul K-beauty shopping for beginners!